What is CEO.D.®? Over the years, doctors, practice owners and executives have grown to love and trust the data-driven content within the Management and Business Academy™ (MBA) to grow their businesses. Using the original MBA program as a foundation, we have taken the best practices and expanded them into an immersive program to help you implement the principles real-time in your practice.
*CEO.D and/or MBA do not refer to educational degrees. Completion of these continuing education courses will not result in a degree.
Upcoming class dates
To kick off the online portion of the progam, a welcome packet will be sent via email. The 2 live sessions are held in Dallas,Texas, except where noted, and begin each day promptly at 8:30 AM. The second day of the live sessions concludes at 2 PM to allow adequate time for return flights. Changes to the live sessions, due to current COVD-19 regulations, are possible. For inquiries related to specific classes, please contact info@ecpu.com.
| Class | Online Training Starts | Live Session 1 | Live Session 2 | Note | |
|---|---|---|---|---|---|
| 9 | Jul 26, 2021 | August 26-27,2021 *Dallas, TX | November 3-4, 2021 *AAO Boston, MA | Capstone hosted at American Academy of Optometry , Boston MA |
Created in partnership with subject matter experts and the adult learning experts at Deloitte Consulting, the CEO.D.® Program is blended learning at its best. This immersive learning experience consists of online nano-learning courses, curated articles, and two in-person, classroom-based sessions featuring industry-leading guest speakers.
.Hover over the timeline below to learn more.
- Introduction to Establish Your Brand
- Understanding Industry Dynamics
- Building a Brand for Your Practice
- Goal Setting and Visioning
- Introduction to Create Your Culture
- Developing Your Office Culture
- Finding Talent
- Hiring Talent
- Developing & Retaining Talent
- Recognizing Success
- Staff Management
- Practice Leadership
- Change Management
- Time Management
- Communication Skills
- Effective Delegation
(2 Days)
Group-based exercises based on business scenarios to practice what you learn in Sections 1 & 2
Social learning via debriefs and discussions
Interactions with industry experts (including discussions on best practices, experiences, statistics and model behaviors)
- Introduction to Business Ops
& Performance - Efficient Business Operations
- Tracking & Reporting
- Inventory Management
- Marketing
- Merchandizing
- Vendor Relationships
- Introduction to Customer Experience
- Patient Centered Process
- Patient Service Excellence
- Introduction to Practice Profitability
- Financial Management
- Developing a Budget
- Pricing
- Managed Vision Care Plans
(2 Days)
Group-based exercises based on business scenarios to "Practice" skills learned in Sections 3 - 5
Social Learning via debriefs and discussions
Interactions with industry experts (including discussions on best practices, experiences, statistics and model behaviors)