What is CEO.D.®? Over the years, doctors, practice owners and executives have grown to love and trust the data-driven content within the Management and Business Academy™ (MBA) to grow their businesses. Using the original MBA program as a foundation, we have taken the best practices and expanded them into an immersive program to help you implement the principles real-time in your practice.
*CEO.D and/or MBA do not refer to educational degrees. Completion of these continuing education courses will not result in a degree.
Upcoming class dates
To kick off the online portion of the progam, a welcome packet will be sent via email. The 2 live sessions are held in Dallas, Texas, except where noted, and begin each day promptly at 8:30 AM. The second day of the live sessions concludes at 2 PM to allow adequate time for return flights.
| Class | Online Training Starts | Live Session 1 | Live Session 2 | Note | |
|---|---|---|---|---|---|
| 7 | Feb 3, 2020 | Feb 27-28, 2020 *Dallas, TX | April 21-22, 2020 *Phoenix, AZ | **Reserved for Vision Source. Capstone at Exchange 2020. | |
| 8 | May 25, 2020 | June 23-24, 2020 *Washington, D.C. | Aug 20-21, 2020 *Dallas, TX | **Live Session 1 held at AOA in Washington, D.C. | |
| 9 | Sep 7, 2020 | October 6-7, 2020 *Nashville TN | Dec 3-4, 2020 * Dallas, TX | Live session 1 hosted at AAO in Nashville, TN |
Created in partnership with subject matter experts and the adult learning experts at Deloitte Consulting, the CEO.D.® Program is blended learning at its best. This immersive learning experience consists of online nano-learning courses, curated articles, and two in-person, classroom-based sessions featuring industry-leading guest speakers.
.Hover over the timeline below to learn more.
- Introduction to Establish Your Brand
- Understanding Industry Dynamics
- Building a Brand for Your Practice
- Goal Setting and Visioning
- Introduction to Create Your Culture
- Developing Your Office Culture
- Finding Talent
- Hiring Talent
- Developing & Retaining Talent
- Recognizing Success
- Staff Management
- Practice Leadership
- Change Management
- Time Management
- Communication Skills
- Effective Delegation
(2 Days)
Group-based exercises based on business scenarios to practice what you learn in Sections 1 & 2
Social learning via debriefs and discussions
Interactions with industry experts (including discussions on best practices, experiences, statistics and model behaviors)
- Introduction to Business Ops
& Performance - Efficient Business Operations
- Tracking & Reporting
- Inventory Management
- Marketing
- Merchandizing
- Vendor Relationships
- Introduction to Customer Experience
- Patient Centered Process
- Patient Service Excellence
- Introduction to Practice Profitability
- Financial Management
- Developing a Budget
- Pricing
- Managed Vision Care Plans
(2 Days)
Group-based exercises based on business scenarios to "Practice" skills learned in Sections 3 - 5
Social Learning via debriefs and discussions
Interactions with industry experts (including discussions on best practices, experiences, statistics and model behaviors)